Teenage dream Katy Perry is the new face of ghd. Here, the glamorous pop princess shares her personal beauty tips and what it was like to work with legendary photographer David LaChapelle on the ghd campaign (pictures above).
Q & AKaty Perry
Q: What or who are the influences behind your own personal style?
There’s a big range of women who have influenced my style, from fictional or nonfictional characters. Lolita, for instance, has been a fashion icon for me, the way I imagine her and the way I’ve seen her in both the black-and-white and color movies. Some cartoon influences are Judy Jetson, Betty Boop and Wonder Woman. And of course, the real people: Dita Von Teese, Daphne Guinness, Agyness Deyn, Chloe Sevigny. Those women are my style icons.
Q: What is your favorite way to wear your hair?
I have two favorite looks. I like to wear a high, 1980s ponytail, a la Madonna, and I like to do
a really nice 1940s set, a la Veronica Lake.
Q: What’s your favorite look or outfit on the California Dreams tour?
My cupcake-tiered skirt.
Q: Working with pros all the time, have you picked up any hair and beauty tips?
I think sleep is the key to a fresh look—eight hours is a must for me. I also think that hygiene is really important—I’m a big teeth/breath hygiene person. I think bronzer and a little bit of
mascara go a long way. I love trying different types of mascara. The blue mascara from Dior
is really fun. It gives you a whole different look.
Q: What made you decide to pair up with ghd? What do you like about the brand?
I was really excited to work with ghd because I’m always interested in changing up my style and keeping it fresh. When they approached me to be the face of ghd, I looked at their range of products and saw that they are very spontaneous, from the hot pink flatiron to their work with David LaChapelle. They’re a very fashion-forward product line and that’s something I want to be associated with.
Q: What was it like working with David LaChapelle on the ghd shoot?
Working with David LaChapelle was a highlight of my career so far! I grew up with his iconic
photos and music videos and never thought I would have the opportunity to work with him,
so I was really excited when ghd gave me that opportunity. The shoot was amazing and
really easy because he’s really fun but still very professional. He’s so talented, and you see
that in his photos. They’re timeless. They never age.
Q: You’re an inspiration to women around the world, what advice would you give them about being a successful and confident woman?
It’s really all about developing who you are inside first and foremost, and once that is on
the right track, you can play around with different products and things. I believe in integrity
and respect, and I believe in independence. I can be a feminine woman without being a male-hater.
Q: How were you first introduced to ghd? I heard it was through your hairstylist.
My hairdresser was using a hot pink flatiron, and I had never seen a hot pink flatiron. I was
really amused by even the packaging, and I was excited to learn that it’s one of the best
styling tools out there. For someone like myself who doesn’t really know how to do all kinds
of different hair designs, I like using a flatiron because it’s an easy way to look like you’re
fresh out of a salon.
Q: What is your top hair tip?
My tip is to wash your hair every other day, rather than every single day so your hair
doesn’t get too dried out. Your natural oils are friends, not foes.
Q: The ghd shoot is based on bygone decades, if you could have been alive in any other decade which would you choose and why?
I’ve always really loved the 1940s—from the pinup girls to the Stepford wives. I love the
timelessness and classic feeling of that era. I love that all the women were very well-
manicured and proper and prim, and even though they weren’t quite as independent as we
are now, they were really well put together and the way that they presented themselves was practically perfect. I love that about the 1940s.
Q: Which is your favorite of the three looks?
My favorite look is the 1950s 'Classic' look [top left image] because it’s something I’ve done before, and it’s something I know I can do well. The 1980s look was really hilarious and fun. It was a really bold move, but I had fun with it. I’m even using that 1980s look in an upcoming music video, which is going to be really exciting.