Breaking news: Sony a7R Full Frame Mirrorless 199$

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$199 on Sony Store: http://goo.gl/ix4wQG
Show More $199 on Sony Store: http://goo.gl/ix4wQG
$1,898 on Amazon: http://goo.gl/dWBBSJ

Update: There was a mistake in pricing, Sony has already cancelled the orders.

While the a7R is really focused on still image quality - due to its high resolution sensor without an AA filter - it's also quite adept at video recording. It records at 1080/60p and 24p, with manual exposure control, headphone and mic ports, an audio meter, zebra pattern, XLR support (via adapter), and live, uncompressed HDMI output.

If there's one thing you can say about Sony's digital camera business, it's that they've experimented with many different concepts. From SLRs with dual autofocus systems and Translucent Mirror Technology to its NEX mirrorless line-up, Sony has gone down virtually every avenue in digital imaging. Its latest products - the Alpha 7 and Alpha 7R - may be the most exciting products to come out of the Sony labs in some time.

The company has managed to create full-frame cameras which are about the same size as the Olympus OM-D E-M1. In other words, the Alpha 7s are much smaller than their full-frame interchangeable lens peers (such as Nikon's D610 and the Canon EOS 6D), an achievement made possible primarily because they're not SLRs.
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