Until recently, I had been using L'Oreal liquid eye liner, in blackest black (which I still adore). This is the only other liquid eye liner that I have tried & been happy with the results. I love the brush, the packaging is cute, and it goes on pretty well. That said, sometimes it does take more then one swipe to get desired coverage, however it doesn't dry right away so you are able to do more then one swipe and not have it look like its broken up on your eye. This is also the ONLY liquid eye liner I have ever been able to use under my eyes as well. I don't do that often with the liquid (for obvious reasons) but this one gives me the ability to, which I like. Clean-up? This actually PEELS off. Amazing. Love it. I will get getting more.