This is pretty much my favorite drugstore lipstick. Kiss is my go-to lip color when I want just a pop of pink to look more together. It's a hot pinkish color that's similar to my lips with a slight frost. The lipstick is creamy and glides on easily. It lasts with a lip liner pretty long, and in a 6-8 hour day I usually only touch up about 3 times - but that might just be my OCD. Very nice color & very nice formula.