If you are looking for that perfect red lipstick, look no farther than Illamasqua. They have a nice variety of really gorgeous reds, Sangers being my favorite. Their lipsticks are creamy and ultra-pigmented and wear all day. They can be slightly drying since they are completely matte, but either a gloss on the top of the lipstick or balm underneath can help with this.
I decided to purchase my first Illamasqua lipstick. I have loads of red lipsticks but ended up playing it safe and ordering another one. I'm honestly really impressed. Their lipsticks are a good mix between matte and gloss. I find I have problems with matte being too dry and glossy type lipsticks being overly creamy so that they end up over your teeth and half way up your face. This lipstick is a great in between.