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Dior creates the first Rouge Sérum, elixir of youth with exquisite radiance. A sublime alliance of skincare and color benefits, the serum texture literally melts into the lips for absolute comfort and unbelievable sensory pleasure at application. The formula, 10 times more concentrated in skincare ingredients (10 times more than Dior's classical lip sticks), provides moisture, volume and smoothing benefits for your lips, immediately upon application, and day after day. The palette of elegant, vivid shades instantly illuminates the lips with youthfulness. A feminine high-precision pen design for impeccable treatment and color results. Direction of use: For optimal use, turn pen with a single click to obtain the perfect dose for ideal makeup results.