Wet N Wild

Color Icon Eyeshadow Palette


No Longer Available D.'s Review Image
Amazing Palette!

The colors in the Pride palette are so pretty and super pigmented! I love blues and greens! Wet n Wild seriously is one of the best drugstore eyeshadows out there. These palettes are great for beginners and even the pros out there! They last all day when you use a great primer. I love that these palettes come with matte & shimmery shades. You can create numerous looks with just this one palette from day to night! Yes, the packaging isn't all that great, but the quality of the shadows do make up for it!


I love these pallet I got mine from a website where they still have it! And I wished I would have picked up another one just incase they run out of it! because my favorite eyeshadow is the white/ nudish colour. The matt colours are really matt! I don't feel like they are too powdery, okey there might be some fall out but not to the extreme, where Im botherd by it! I wish wet n wild could keep selling these once and maybe make more matt shades because the colour icon pallets there is like 95 percent shimery and no matt ones! A big plus is the small price! I paid 80kr (11 dolars) And I know in the us they might be like 5 or 6 dollars. and even tough I paid about twice the amount I think it's still the best natural pallet and it's a good dupe for the naked pallet by urban decay. Or at least it's not the same shades but it take upp less room and is good for travel( and you still can do various looks whit it)! A big must have for every make up geek! If I may say so ...

Kelly C.'s Review Image

The new wet n wild color icon trio palettes are to DIE FOR!! These colors are more pigminted then some $10 eye shadows I've bought.. I have every color trio

- I got good jeans palette
- Silent Treatment
- Im getting sunburned

I cant remember the name of the other 2 I have. But I had to get them all, especially for only $2.99!!

Look at how pigmented these colors are!!!

Mona W.'s Review Image
you can't go wrong with these for $4.99

I own lust from the regular line and sugar plum fairy from the holiday 2010 set. The shadows are consistently smooth, buttery, and easy to blend. Amazing pigmentation. There's just a slight hint of fall out. The shadows are delicate and breaks easily so be careful not to drop these. Overall, awesome for $4.99

Highlt Pigmented

I love all the palettes. Since I bought all the Wet N Wild palettes I have seriously been hooked to Wet N Wild. A lot of the colors are good dupes for some Mac eyeshadows and a lot of them are way more pigmented then some of the Mac shadows as well.
They do have some fall out but not enough for me to dislike them.
If your thinking about getting these palettes go for it they are well worth it.


Out of all the eye shadows that i own, i find myself reaching for these palettes the most. The first one i bought was the neutral palette. After trying it out i immediately went back the next day to purchase the rest of the colors. Your getting quality shadows that are comparable to Mac and other brand name makeup for an affordable price!


This is my favorite go to neutral palette !!! its so pigmented.. I love the fact that you get three matte shades and three shimmer shades. The price and quality you can't beat !

Great for everyday wear!

I've been in love with the Greed Icon palette since Wet and Wild released it! For me, it's such a great everyday office look! I use the matte peachy/pinky shade all over my lid, highlight under my eyebrow slightly with the lightest shade, light eyeliner and mascara and I'm out the door! Super cute and simple for those mornings when I'm racing against the clock! Wet and Wild has come a long way from when I was in high school! A definite improvement in quality, at a consistently reasonable price! Way to go W & W!

Amazing shadows for the price

I have the Vanity and Lust palette. The Vanity palette has become one of my staple items in my makeup collection because it is extremely versatile. I love the matte shades specially for highlighting and blending. The other 3 shimmery shades are also great to create neutral looks.
The shadows are very smooth and pigmented. One of the best palettes you can find in drugstores!

Boy was I shocked! This stuff is GREAT!!!

I bought this last week and it blew me away! I used it along with a couple of colors from my Too Faced Natural Eye Kit and Wet N Wild's quality was just as good as Too Faced! The colors blended so smoothly and are very pigmented. I use UD Primer Potion and had no creasing or fading after 5 hours in very humid weather.

I will definately buy the other color collections. I see no need to purchase a designer or Dept. Store brand just to have it when there is quality like this available for $4 bucks!