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The desire for straight, smooth hair and the increasing popularity of professional straightening treatments has resulted in women clamoring for products that protect, smooth, maintain results…and really work. Offering an advanced yet gentle way to achieve smooth results without spending salon prices, L’Oréal Paris introduces EverSleek Sulfate-Free Smoothing System, a breakthrough hair care collection specifically designed to smooth frizzy, unruly or processed hair. Free of harsh sulfates, unnatural silicones and parabens, EverSleek technology contains Argan Oil, Olive Oil and Sunflower Oil to penetrate hair fibers and smooth the cuticle for natural, long-lasting frizz control. With seven products including the first-to-mass silicone-free serum, EverSleek offers a complete hair care system for 48 hours of weightless frizz control.