Prime Style Extender

A weightless hairstyling primer that protects and extends the life of your style. Prime Style Extender, powered by Living Proof’s “miracle molecule,” OFPMA, protects and extends the life of your style twice as long, saving you time, day after day. It weightlessly perfects strands while smoothing and correcting hair texture. Prime detangles, corrects cuticle texture, and is so perfecting it can be worn alone, yet so weightless it can be layered under your favorite styler. Save time and forget the touch-ups.

Research results:
In consumer test results, more than 80% of women agree, when using Prime:
-Their style lasted two times longer
-They needed to touch up less often
-It created a good foundation for styling
-It weightlessly perfected their hair
-They noticed an improvement in their hair
Consumer testing results also revealed:
-9 out of 10 women loved the concept
-8 out of 10 stated they would buy this product
-Prime made it possible for women to shampoo every other day
-A majority of women received a compliment on their hair while using Prime
-9 out of 10 women stated that Prime delivered on its promise
-More than 2/3 said Prime exceeded their expectations