I actually really like the primer. Its color in the pot is nude, but applies clear once you rub it on. A little bit goes a very long way and it works great as a sticky base. Using too much can lead to some eyeshadow migration throughout the day. I absolutely love the packaging it comes in, the box and the actual primer's, especially the really cute bow decal on the top of the cap. Some people might complain that it is not in the most sanitary packaging, but I don't mind it at all. That issue is easily remedied by using clean fingers and/or brushes for application. The texture is creamy and smooth, and I prefer to use my fingers to melt it across my eyelids when applying. Plus, I like being able to see how much product I have left, which I can't say about either my Urban Decay Primer Potion or Too Faced Shadow Insurance. Price wise, it is 17$ for 0.25 oz which is comparable to other primers that are 18$ for 0.34-0.35 oz of product. I like the primer best with loose eyeshadows rather than pressed ones. Attached photo is of swatches of the primer (hard to photography since it's a nude color).
BEST PRIMER EVER
I have tried any primer ever, Nars, Too Faced, Urban Decay even cheapy ones like Nyx and Elf. This beats all the other primers ever. Its just absolutely the best!!
Perfect for bright shadows
Makes colors go on very bright. A little thick, but that doesn't bother me. It really helped even out the redness on my eyelids. And you can even use this on your lips.
My new favorite primer!
I typically use Urban Decay Primer Potion and Too Faced Shadow Insurance to keep my eye makeup locked down and both products work extremely well for me. I purchased this one from Lime Crime and this is an awesome product. No creasing, sweat proof (I applied it on my brows too to keep my brow powder in place because it's about a million degrees outside now) and I was able to blend my eyeshadow easily when I applied this. The reason why it's my new favorite primer....I'm a sucker for a pretty package and this comes in a VERY pretty package. I will buy this again and will be gifting this to several ladies in my family soon.
Better than Too Faced!
This is going to sound really bizarre but this primer is better than TFSI! It makes shadows last forever, make them bright and prevent creasing. This almost eliminates the use of NYX JEP in Milk because it makes the shadows so much more pigmented than on their own! I docked half a star because mine came a little cracked :/
This is my go to primer for vibrant looks. I love this product. Although, I don't like it so much for really muted looks. Also, if I put Hard Candy Baked Eye Shadow over this, it DOES NOT blend. Still an excellent product.
This product is perfect to help keeping your eyeshadow on all day. Make sure when applying your shadow you don't have to much product on the brush because it will stay. It helps to make the shadow not move.
I really like the texture of this primer, it is creamy and has a nice level of stickiness for shadows to cling to. It doesn't pull on your eyelid and goes on easily. The beige colour also helps, just a little, to colour correct your eyelids. Eyeshadows come out brighter, last longer and blend and go one easier with this eyeshadow helper. I will repurchase for sure. PS cute packaging also :) bonus!
ONE OF The beST
if you want you eyeshadow to stay this is the right way to go! this primer is LONG lasting, my eyeshadow never moves and last all day and night till i take it off:) its thick but dosen't bug me, only thing is that its diffcult to blend with, but overall great product!
Candy eyed paint job
This is one awesome primer! aside form packaging being right, I owe it to this product that makes my eye-shadows shine and sparkle! and it makes my make-up last through out my day.