Can't go wrong with It's a 10

I really love this product, it does great work at hydrating my hair. I really like this because it doesn't have protein in it which means it's AMAZING to use after a protein treatment (you don't want another product with protein because it'll make your hair hard and stiff). Every 4 weeks or so I'll do a protein treatment and follow it up with this conditioner and I die every time. My hair is so soft and strong and thick afterwards. And since I don't wash my hair every day I'll use this maybe once a week or so as a moisture treatment and it's amazing.

Amazing!

This is a SERIOUS deep conditioner- I used to dye my hair blonde back in my chunky-stripper-highlights days and my hair got sooo brittle and dry, with tons of breakage... but using this kept my hair super soft, shiny, and healthy-looking. If you have really dry, coarse, color-treated hair, you have to give this hair mask a shot. You won't be disappointed! The only negative things about this product are the hefty price (almost $30 per jar), the fact that it can weigh hair down (I hate flat hair so I only used it once a week) and that it broke me out because of the silicones/oils. It works so well as a conditioner, though, that I would still definitely use it once in a while- when my hair is in desperate need of moisture.

Skeptical at first but it delivered!

I picked this up at a Supercuts so I wasn't sure how this was going to condition. I'm so glad I bought this! It smells amazing and works really well to tame my less than appealing split ends. A bit pricey at $24 a jar but a quality product nonetheless.

LOVE LOVE LOVE

This product saved my hair! I love everything from 'it's a 10.' This made my hair so soft and looks so amazing. My hair always looks so healthy after I use this product. Definitely one of my favorites!

USE IT WEEKLY! YOUR'E HAIR WILL BECOME SOOO SOFT AND AMAZING... i usually leave this in my hair for 2 hours. I shower, wash my hair. and then I leave it in while I'm doing chores around the house. Then I rinse, and partially air dry/blow dry and then flat iron it. My hair really goes through a lot of heat stress, and this deep conditioner is like a miracle.

life saver

this mask is absolutely a miracle in a jar! i bought it because i had a client who was in need of some deep conditioning... her hair was very dry and damaged from heat styling, washing everyday (multiple times usually), bleaching, and coloring over and over (both at-home and in-salon)--- basically it was exhausted and worn out from over processing and everyday abuse. i applied a generous amount to her clean towel dried hair then i put a cap on her and had her leave it on for 10 minutes, we rinsed it out and immediately felt the difference. when her hair was completely dry it felt smooth and soft, it was no longer dry and brittle. she uses it as a mask twice a month now and the condition of her hair has improved tremendously.

i now use this mask in the salon on my clients with damaged or stressed out locks... my clients love the results

Amazing!

Never disappointed. I leave this in my hair overnight and in the morning my hair is as smooth and soft as it can be. No residue or heaviness. I have a lot of hair but its fine and this never ever weighs it down. Its a bit expensive unless you can get it from a professional beauty supplier.

AWESOME!

this stuff is AWSOME i got a big bottle of it. i use it with shampoo condictioner oil and leave in by its a 10 and my hair is wonderful and i fried my hair bad :)

Great treatment

I got this at a hairshow that was sponsored by its a 10. I had never used their products before but after using this went out and bought the whole line.
Y hair is really course and dry this made the biggest difference in my hair. It put shine into it and it's so soft now. Easy to use and smells amazing

Lives up to its name!

I love this treatment! Even after just one use, my hair looked and felt better than ever. It even looked redder than it had been for weeks. I've used it 1-2 times a week for a little over a month now and my hair has just gotten better than ever. It may cost a pretty penny, but I still have about 2/3 left, so it lasts for a good, long time.