Behind the Brand: Too Faced
The world of Too Faced is pretty, pink, and perfectly poised. When it comes to creating quality cosmetics, the company’s founder, Jerrod Blandino, isn’t simply a makeup maker—he’s the creator of a cosmetic wonderland.
Taking some time out from his busy routine, Blandino chatted with us about what it’s like to go from a startup company in the late ‘90s to a full-blown cosmetics brand today.
He also described just how much hard work and complicated planning goes into creating his color-wonderful palettes, as well as the brand’s more scientific items such as its skin-boosting BB creams and detailed mascara brush designs.