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Why We Love Armour Beauty

We’re not surewhich we fell in love withfirst—the lip gloss orthe incredibly cool creator,Theo Kogan.

We’re not sure which we fell in love with first—the lip gloss or the incredibly cool creator, Theo Kogan.By this point, we’re so in love with both of them, it’s hard to separate one from the other. We know Theo from back in the day as the frontwoman for the super awesome and influential band, the Lunachicks. She went on to be the first fully sleeved high fashion model, working for chic brands such as Burberry, Anna Sui, Betsey Johnson, Kenneth Cole and so many others.

Her passion for makeup and expression led her to create the fantastically pigmented lip gloss line, Armour Beauty. Our curiosity was piqued when we heard that stars including Lady Gaga and Karen O adore it. When we finally got our hands on some, it was love at first sight.

Theo’s approach to beauty is so Beautylish. Her definition of beauty is inclusive, experimental and accessible. She does her own thing, regardless of what people say. It’s not about being perfect, it’s about being you.

“It’s just nice to prove people wrong.” –Theo Kogan

All of that comes through to us when we wear the lip gloss. It’s tough, but girlie— rock ‘n’ roll and haute couture at the same time. It’s our armour, we feel like we could conquer the world!

xo, beautylish!

About Armour Beauty

One of the first people that come to mind when I think of the crossroads of art and beauty is Theo Kogan, CEO of the lip gloss empire Armour Beauty. Theo is a native New Yorker who studied art at the “Fame” school until her band The Lunachicks took off, establishing her firmly as a punk rock icon pretty much right from the tender start of her performance career. Theo was the first tattoo-sleeved “outsider” model, photographed by such greats as Testino, Avedon

and Meisel. As an actor, Theo has been directed by Scorsese and Jane Campione… etc. etc. Let’s just say this lady is experienced.

I know firsthand about the ferocious spirit of this woman and cheered when she threw herself headlong into the world of makeup, both as a creator and artist.

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