Too Faced

Shadow Insurance


Silky texture

I got a sample of the TFSI with my order of the Naked Eye Collection- which was great because I thought I might need to run out and buy it (I like to use the same brands for eye primer and shadow first, THEN mix and match). The sample is pretty hefty but its hard not to accidentally dry it out when its opened, even when tucked in a plastic sandwhich baggie. Nevertheless, the formula still holds up even when it thickens. Anyway, I've heard so many great things about this primer I was glad to finally get it, even as sample (I was beginning to think I was the only girl on the planet that didn't have this!). Texture wise this is very silicone-y- super silky, a texture I kinda love/hate. I don't think I creased up much, but I have been so often lately regardless of the primers I've been using. Oh well. This primer almost resembles the Lorac Behind the Scenes eye primer. Its too silky to be like the UDPP, which is more tacky and putty-like and Benefit's Stay Don't Stray is wet and creamy, nothing like this one. If you really like that slippery smooth finish this is the eye primer for you. I would get it again, but its not tops on my list, right this moment.

Good Primer

This is a very reliable product. I have worn this primer under my eye makeup for photo shoots and it has "stood the test of time." The primer goes on pretty white which makes the eye shadow colors look more vibrant. The primer is just the right consistency, not too watery or too thick, which makes it easy to blend and apply with a small flat brush. All you need is a tiny bit of this product and it goes a long way.

Works great, but creases the fastest on me!

I got a sample of this. My shadows apply super vibrant over them without a base, more than my other primers. However, this also creases the fastest on me and badly. I always set my primer with a skintone color to help blending and prevent as much creasing as possible. My Tarte Creaseless primer and GDE Control Freak last about 10 hours without creasing. I can always use a base to pull ultimate vibrancy. Overall, this isn't my favorite, but works really nice. I've tried a lot worse!

If it works in Singapore, It'll work for you!

If you know anything about this tiny little island, its that it's freakin HUMID, all day, everyday, 365 days a year. When you're here, you need a primer desperately because of the high humidity in this tropical city. I did an entire night out clubbing, with the hot & humid night drizzle, coming back home and sure enough, my makeup didn't even crease a bit! It looked as perfect as it did when I left the house. Oh and did I mention I got lost and started running around and was sweating like a gross pig in heels?! Even THEN, didn't budge. So if it can survive the high heat & humidity of Singapore, people, it'll work for you!

Love this

I have every UD primer that has come out and this one too. Out of all of them this is my fave by far b/c when I use this my eye shadow does not crease at all, with the UD my shadow creases by the end of the day.I will repurchase and try to stick to this one exclusively.

Not sure its for Oily lids

Ive heard so much about this primer. I am personally a fan of UD Primer Potion, but as a guru I figured Id give it a try and tell you all my thoughts. Its so so. If I lost it I wouldnt cry, but it does get the job done.


Honestly I love this product I would say its a bit pricey but otherwise than that it is amazing!!! It actually is one of my favorite products. I recommend it for people that work for long periods of time😍😍😍


I use just a little bit each time and it holds all day. I recommend this to anyone who loves eye shadow!! (: I absolutely love it and the price is great!!

Love love love this eye shadow primer!

I have tried so many different brands and types of eye shadow primer, and honestly this is the only one that I have had success with! Whenever I am wearing eye shadow, this is the primer I will use.

Couldn't Live Without It

I'd never used an eyeshadow primer before but I love Too Faced & I've heard that wearing an eyeshadow primer really makes your eyeshadow last. I have quite a few Too Faced products, especially eyeshadow palettes & this primer really makes a difference in pigmentation & staying power. I'm gonna be honest & say that even after I purchased this product I purchased a few other brands of eyeshadow primers but I keep coming back to my Too Faced Shadow Insurance bc it's the best!