Honest, high-quality skin care at a fair price.


The Ordinary.

Because everyone deserves effective skin care.


The Ordinary takes clinically proven ingredients, formulates them for effectiveness, and offers them at a fair price. The result? Skin care that works—without breaking the bank.

Backed by Science

The Ordinary creates its products with active ingredients that are scientifically proven to help your skin look its best.

Effective Formulas

From protective packaging to advanced delivery systems, The Ordinary formulates each treatment for effectiveness so that you see better results in less time.

Fair Prices

High-quality skin care shouldn’t cost a fortune. The Ordinary cuts the costs of unfair markups and passes the savings along to you.

The Ordinary Story

The Ordinary was founded by skin care enthusiasts who were fed up with the lack of transparency and fairness in the the beauty industry. By formulating products in their in-house lab and producing them in their own factory, The Ordinary brings you effective skin care at an honorable price.


Choose your skin care concern.

Select your skin care concern to reveal the best solutions for you.


Acne

  • Niacinamide 10% + Zinc 1%

    What it is: Water-based serum with niacinamide (vitamin B3) and zinc.

    What it does: Diminishes blemishes, enlarged pores, and oily skin.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.90

    Sold Out


  • Azelaic Acid Suspension 10%

    What it is: Lightweight cream-gel with azelaic acid.

    What it does: Brightens skin and diminishes acne and redness.

    How to Use: Apply at night after water-based products.

    $7.90

    Sold Out


  • AHA 30% + BHA 2% Peeling Solution

    What it is: Weekly exfoliating mask with alpha and beta hydroxy acids.

    What it does: Brightens skin, improves tone, and fights acne.

    How to Use: Apply to skin for 10 minutes once a week.

    $7.20

    Sold Out


  • Salicylic Acid 2% Solution

    What it is: Water-based serum with salicylic acid.

    What it does: Fights acne and promotes even, clear skin.

    How to Use: Apply morning and night before creams and moisturizers.

    $4.90

    Sold Out


Dark circles and puffiness

  • Caffeine Solution 5% + EGCG

    What it is: Water-based eye serum with caffeine and green tea extract.

    What it does: Reduces dark circles and under-eye bags.

    How to Use: Apply to eye contour morning and night.

    $6.70

    Sold Out


Dark spots and hyperpigmentation

  • Vitamin C Suspension 23% + HA Spheres 2%

    What it is: Thick serum with the most potent form of vitamin C.

    What it does: Brightens skin and fades dark spots.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.80

    Sold Out


  • Ascorbyl Glucoside Solution 12%

    What it is: Water-based serum with a non-irritating form of vitamin C.

    What it does: Brightens skin and fades dark spots.

    How to Use: Apply morning and night before creams or moisturizers.

    $12.90


  • Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F

    What it is: Oil-serum with fatty acids and a non-irritating form of vitamin C.

    What it does: Brightens skin, hydrates, and fades dark spots.

    How to Use: Apply morning and night after water-based products.

    $17.80


  • Magnesium Ascorbyl Phosphate 10%

    What it is: Light cream with a non-irritating form of vitamin C.

    What it does: Brightens skin, hydrates, and fades dark spots.

    How to Use: Apply morning and night after water-based products.

    $9.60


  • Alpha Lipoic Acid 5%

    What it is: Weekly antioxidant treatment with alpha lipoic acid.

    What it does: Smooths, refines, and improves skin tone.

    How to Use: Apply at night after water-based products 2-3 times weekly.

    $6.80

    Sold Out


  • Alpha Arbutin 2% + HA

    What it is: Water-based brightening serum with alpha arbutin and hyaluronic acid.

    What it does: Fades hyperpigmentation and dark spots.

    How to Use: Apply morning and night before creams and moisturizers.

    $8.90

    Sold Out


Dry or dehydrated skin

  • Hyaluronic Acid 2% + B5

    What it is: Water-based serum with hyaluronic acid and vitamin B5.

    What it does: Hydrates, smooths, and plumps skin.

    How to Use: Apply morning and night before creams and moisturizers.

    $6.80

    Sold Out


  • 100% Organic Cold-Pressed Rose Hip Seed Oil

    What it is: Non-greasy facial oil from rosehip seeds.

    What it does: Hydrates skin and promotes radiance.

    How to Use: Apply morning and night after water-based products.

    $9.80


  • 100% Organic Cold-Pressed Moroccan Argan Oil

    What it is: Moisturizing facial oil from argan seeds.

    What it does: Hydrates and softens skin and hair.

    How to Use: Apply morning and night after water-based products.

    $6.80


  • 100% Cold-Pressed Virgin Marula Oil

    What it is: Antioxidant-rich facial oil from marula kernels.

    What it does: Hydrates and promotes a radiant tone.

    How to Use: Apply morning and night after water-based products.

    $9.90

    Sold Out


  • Natural Moisturizing Factors + HA

    What it is: Lightweight moisturizer with compounds found naturally in skin.

    What it does: Hydrates and protects skin from moisture loss.

    How to Use: Apply morning and night after water-based products.

    $5.80


  • 100% Plant-Derived Squalane

    What it is: Lightweight, non-clogging facial oil found naturally in skin.

    What it does: Hydrates and prevents moisture loss.

    How to Use: Apply morning and night after water-based products.

    $7.90


Dullness

  • Vitamin C Suspension 23% + HA Spheres 2%

    What it is: Thick serum with the most potent form of vitamin C.

    What it does: Brightens skin and fades dark spots.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.80

    Sold Out


  • Ascorbyl Glucoside Solution 12%

    What it is: Water-based serum with a non-irritating form of vitamin C.

    What it does: Brightens skin and fades dark spots.

    How to Use: Apply morning and night before creams or moisturizers.

    $12.90


  • Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F

    What it is: Oil-serum with fatty acids and a non-irritating form of vitamin C.

    What it does: Brightens skin, hydrates, and fades dark spots.

    How to Use: Apply morning and night after water-based products.

    $17.80


  • Magnesium Ascorbyl Phosphate 10%

    What it is: Light cream with a non-irritating form of vitamin C.

    What it does: Brightens skin, hydrates, and fades dark spots.

    How to Use: Apply morning and night after water-based products.

    $9.60


  • Alpha Lipoic Acid 5%

    What it is: Weekly antioxidant treatment with alpha lipoic acid.

    What it does: Smooths, refines, and improves skin tone.

    How to Use: Apply at night after water-based products 2-3 times weekly.

    $6.80

    Sold Out


  • Alpha Arbutin 2% + HA

    What it is: Water-based brightening serum with alpha arbutin and hyaluronic acid.

    What it does: Fades hyperpigmentation and dark spots.

    How to Use: Apply morning and night before creams and moisturizers.

    $8.90

    Sold Out


Enlarged pores

  • Retinol 1%

    What it is: Lightweight serum with retinol.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $6.70


  • Niacinamide 10% + Zinc 1%

    What it is: Water-based serum with niacinamide (vitamin B3) and zinc.

    What it does: Diminishes blemishes, enlarged pores, and oily skin.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.90

    Sold Out


  • High-Adherence Silicone Primer

    What it is: Mattifying primer with advanced adaptive silicones.

    What it does: Mattifies, blurs, and primes skin for longer-lasting makeup.

    How to Use: Apply before makeup.

    $4.90

    Sold Out


Fine lines and wrinkles

  • Advanced Retinoid 2%

    What it is: Water-based serum with two advanced retinoids.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $9.80


  • Retinol 1%

    What it is: Lightweight serum with retinol.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $6.70


  • Matrixyl 10% + HA

    What it is: Water-based serum with anti-aging peptide complexes.

    What it does: Reduces fine lines, wrinkles, and loss of elasticity.

    How to Use: Apply morning and night before creams and moisturizers.

    $11.50


  • “Buffet”

    What it is: Water-based serum with multiple anti-aging technologies.

    What it does: Diminishes wrinkles, dark spots, and all signs of aging.

    How to Use: Apply morning and night before creams and moisturizers.

    $14.80


  • Argireline Solution 10%

    What it is: Water-based serum with Argireline, a peptide complex.

    What it does: Softens wrinkles around eyes and forehead.

    How to Use: Apply morning and night before creams and moisturizers.

    $7.90

    Sold Out


Loss of elasticity

  • “Buffet”

    What it is: Water-based serum with multiple anti-aging technologies.

    What it does: Diminishes wrinkles, dark spots, and all signs of aging.

    How to Use: Apply morning and night before creams and moisturizers.

    $14.80


  • Hyaluronic Acid 2% + B5

    What it is: Water-based serum with hyaluronic acid and vitamin B5.

    What it does: Hydrates, smooths, and plumps skin.

    How to Use: Apply morning and night before creams and moisturizers.

    $6.80

    Sold Out


  • Advanced Retinoid 2%

    What it is: Water-based serum with two advanced retinoids.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $9.80


  • Retinol 1%

    What it is: Lightweight serum with retinol.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $6.70


Oily skin

  • Niacinamide 10% + Zinc 1%

    What it is: Water-based serum with niacinamide (vitamin B3) and zinc.

    What it does: Diminishes blemishes, enlarged pores, and oily skin.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.90

    Sold Out


  • Salicylic Acid 2% Solution

    What it is: Water-based serum with salicylic acid.

    What it does: Fights acne and promotes even, clear skin.

    How to Use: Apply morning and night before creams and moisturizers.

    $4.90

    Sold Out


  • High-Adherence Silicone Primer

    What it is: Mattifying primer with advanced adaptive silicones.

    What it does: Mattifies, blurs, and primes skin for longer-lasting makeup.

    How to Use: Apply before makeup.

    $4.90

    Sold Out


Patchy, streaky, or cakey makeup

  • High-Adherence Silicone Primer

    What it is: Mattifying primer with advanced adaptive silicones.

    What it does: Mattifies, blurs, and primes skin for longer-lasting makeup.

    How to Use: Apply before makeup.

    $4.90

    Sold Out


  • High-Spreadability Fluid Primer

    What it is: Silky primer that primes skin for seamless makeup.

    What it does: Helps makeup spread without blotchy or cakey results.

    How to Use: Apply before makeup.

    $7.90

    Sold Out


Redness

  • Azelaic Acid Suspension 10%

    What it is: Lightweight cream-gel with azelaic acid.

    What it does: Brightens skin and diminishes acne and redness.

    How to Use: Apply at night after water-based products.

    $7.90

    Sold Out


  • Niacinamide 10% + Zinc 1%

    What it is: Water-based serum with niacinamide (vitamin B3) and zinc.

    What it does: Diminishes blemishes, enlarged pores, and oily skin.

    How to Use: Apply morning and night before creams or moisturizers.

    $5.90

    Sold Out


Uneven tone and texture

  • 100% Plant-Derived Squalane

    What it is: Lightweight, non-clogging facial oil found naturally in skin.

    What it does: Hydrates and prevents moisture loss.

    How to Use: Apply morning and night after water-based products.

    $7.90


  • Advanced Retinoid 2%

    What it is: Water-based serum with two advanced retinoids.

    What it does: Improves wrinkles, dark spots, and signs of aging.

    How to Use: Apply at night before creams or moisturizers.

    $9.80


  • Lactic Acid 10% + HA 2%

    What it is: High-strength exfoliating serum with lactic and hyaluronic acids.

    What it does: Brightens skin and improves uneven tone.

    How to Use: Apply at night before creams or moisturizers.

    $6.79


  • Lactic Acid 5% + HA 2%

    What it is: Gentle exfoliating serum with lactic and hyaluronic acids.

    What it does: Brightens skin and improves uneven tone and texture.

    How to Use: Apply at night before creams or moisturizers.

    $6.50


  • Alpha Lipoic Acid 5%

    What it is: Weekly antioxidant treatment with alpha lipoic acid.

    What it does: Smooths, refines, and improves skin tone.

    How to Use: Apply at night after water-based products 2-3 times weekly.

    $6.80

    Sold Out


  • Glycolic Acid 7% Toning Solution

    What it is: Exfoliating toner with glycolic acid and botanicals.

    What it does: Brightens skin and promotes a radiant, even tone.

    How to Use: Apply morning and night before creams and moisturizers.

    $8.70

    Sold Out


To learn more about all The Ordinary products, see our Treatment Guide.

Frequently Asked Questions


Are The Ordinary products cruelty-free?

All products from The Ordinary are cruelty-free. The Ordinary does not test on animals.

Which vitamin C product should I choose?

The Ordinary offers four products containing vitamin C, a powerhouse ingredient that brightens skin, promotes a more even tone, and diminishes signs of aging. Here’s a quick primer to help you choose the best option for your skin:

Vitamin C Suspension 23% + HA Spheres 2% is the brand’s most powerful vitamin C offering. It is a thick serum with a powdery texture. It contains l-ascorbic acid, the pure form of vitamin C, and may cause a tingling feel after application. It is best for non-reactive skin types who want the most potent formula available.

Ascorbyl Glucoside Solution 12% is a lightweight, water-based serum with ascorbyl glucoside, a vitamin C derivative. It is less potent than l-ascorbic acid and has less potential for irritation. This product is best for those who prefer a comfortable serum texture.

Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F is an oil-based serum with ascorbyl tetraisopalmitate, a vitamin C derivative that can be used in high concentrations without irritation. It is not as potent as l-ascorbic acid. This product is best for those with dry or sensitive skin who prefer a facial oil texture.

Magnesium Ascorbyl Phosphate 10% is a lightweight cream with magnesium ascorbyl, a vitamin C derivative. This product is the least potent option with the lowest potential for irritation, but it still delivers noticeable brightening effects. We recommend it for sensitive skin types and those who prefer a cream texture.

Can you help me choose a product?

We’d be happy to recommend the right products for your skin. You can sign up for a consultation with one of our beauty advisors for assistance.

How do I use multiple formulas in a routine?

In general, water-based products should be applied before oils, creams, and moisturizers. We recommend using a maximum of three serums in your routine.

Why are The Ordinary products so inexpensive?

By formulating their products in their in-house lab, producing them in their own factories, and cutting unfair retail markups, The Ordinary can offer skin care at honorable prices.

Can I return a product if I don’t like it?

If you’re unhappy with your order for any reason, you can return it to us for a full refund. See the Beautylish Guarantee below for more information.

The Beautylish Guarantee


Fast & Free Shipping

Orders over $35 ship for free in the U.S.. For all other orders, we offer $5 flat rate shipping.

Satisfaction Guaranteed

We want you to love what you order. With our money-back guarantee, you can return your order within 90 days for a full refund. We'll even cover the cost of return shipping.

World-Class Customer Care

Our in-house beauty experts are available to assist you seven days a week. Feel free to contact us with any questions:

Phone: 1-877-992-5474 Email: service@beautylish.com

Shop All The Ordinary.