THE FORMULA: Even softer, amazingly velvety texture. Richer, more dense and decadent color. Smoother, more uniform pigment distribution and blendability.Longer-lasting, more crease-free wear. The secret to the new formula is Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.