Urban Decay

Eyeshadow Primer Potion

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Xodani ..

This is a great go to product! You do not need to worry about creasing or the longevity of your eyeshadow while wearing this primer. A little goes a long way so the tube will last you quite a while so keep that in mind while thinking of price.

Em D.
Everyday Primer

This is great for an everyday eye shadow primer. It goes on smooth and shadow stays put all day (: I also love the anti-aging one, both "dry clear" and keep it creaseless!

Natalie P.
Like like like

I asked for this as a birthday present, as I found it a tad pricey to just buy myself. However, I have been impressed with it. My eye shadow now lasts all day long at work with this underneath and I would defiantly consider buying it myself once it runs out. I thought it might dry out my eyes eventually given its staying power but I've been using it daily for two months now and it hasn't dried them out at all. It also is lasting a fairly long time.

Michelle D.

It's suffice to say that this is probably one of the best primers out there. I have been using this primer for years and I can testify that all the hype behind it is true. I have had eyeshadow on for hours and still look fresh because of this primer.

Shauna P.

This primer has some SERIOUSSS stay down power (it deffo must be a potion)😂 really though, i would apply this primer right before putting on my eyeshadows and there is no need to apply powder over top of the primer because it is not sticky whatsoever! This primer is so good i want to put it all over my face hahahaha i would come home from a night out and the rest of my makeup would be gone but my eye makeup? FLAWLESS😇 i recieved this gift for christmas so i obviously did not pay for it myself and i found that it is quite pricey for something so small so i tend to only use it when necessary but wow if i could use it every day gurll i would🙏🏻

Nattis A.
THE BEST primer ever!
Photo of product included with review by Nattis A.

It lasts FOREVER, the formula is so soft and creamy and makes the eyeshadows I apply last for soooo many hours. I can sleep with my eyeshadow on and wake up the day after looking almost exactly like the day before. Worth the money and will continue buying it!!

Samantha G.
Love love love

i don't like wearing a lot of makeup but I want my makeup to stay put. This is wonderful as I don't have to reapply shadow later on in the day.

Alison S.

I really like this eye shadow primer. I have been using it for a long time. It increases color and wear! It is thicker than others and holds. Make sure to really blend for a clean look.

Audrey S.

Well I had a sample size and it was amazing going to purchase a full-sized to as soon as possible we truly is amazing this product really lives up to all the hype perfect eyeshadow primer best I've ever used

Jamie lynn S.

This product works so well, it lasts all day and really brings out the pigment in even the cheapest eyeshadows. It does not melt or move. I love the cute packaging and the tube gives me just the right amount of product with each squeeze. Definitely will be repurchasing.