Free shipping on all orders over $35 in the U.S.!


Ashley M.

I am absolutely obsessed with my Baked shadow. For starters, I'm a sucker for cute packaging, and Urban Decay products are always adorable. But when I opened up my fancy container, I was even more impressed. The color payoff of this shadow is phenomenal. Even the tiniest bit goes a loooong way. I'm definitely saving up for twice baked and half baked!

Naomi D.
Naomi D.'s Review Image

I love this shadow in Baked. Some gold shadows come off looking too yellow-ish and a little tacky, but this is the perfect shade for me. It's highly-pigmented, smooth, and shimmery enough for night time but not crazy enough to wear to work or school. If you're skeptical, go into Sephora and try it out, YOU WONT BE DISAPPOINTED. (I swatched the shadow next to a Sephora Long-lasting Eyeliner in Gold, for comparison.)

Holly M.

I love urban decay eyeshadows!!! Baked is my number 1 go to because it is a beautiful bronze that gives the eyes a wonderful glow! I pair this color with Blunt all the time. Blunt being on the lid and Baked in the outer corner and swept into the crease. wonderful daytime look! These shadows last all day!! I have even used them without an eye base on and they did not crease and still kept there all day wear!!!

Stephanie C.
Great Shadows!

Baked is a great summer time shadow, i love the pigmentation and its so easy to work with. I own other Urban Decay shadows but I chose this color only because this was the first UD shadow I purchased. This started my UD addiction!