Nice nude lipstick. Good shade, not too matte and not too shiny, good pigmentation. It goes on smoothly, it's nice and creamy (like another reviewer said: actually comparable to MAC!). Rimmel's lipsticks remind me of when I was a lot younger; their coffee shade was my trademark in secondary school. Still need a good brown lipstick in my stash! The only thing this lipstick doesn't live up to is the 'lasting' bit; so I wouldn't buy darker shades because I need low-maintanance shades.