I went to Sephora's because I wanted to buy a new lipstick. I must have tried on dozens of colors. My cousin liked this specific color. She tried it on and it looked amazing on her. The color was sooo intense..I instantly feel in love!! It was #40 Rouge Artist Intense (bright orange) My cousin, my sister, and I all bought it! The next day we all wore it to a party and we got sooo many compliments. I love it! It was my first time trying a lipstick by MAKE UP FOR EVER.