In 1994, M·A·C introduced Viva Glam, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, Viva Glam II, a lightly pinked mauve. Viva Glam III, a foxy brown plum lipstick was launched in 2000. Viva Glam IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! Viva Glam VI, the newest member of the Viva Glam family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of VIVA GLAM VI Lipglass.

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