I own this in Dress It Up, Soft Sell, Good to Go, and Prolong. I would give every single shade a 5, except for Prolong because it is SOOO drying, even with a primer and lip balm underneath. It actually shrivels up my lips, making them look smaller. I have to carry chapstick around with me to bring life back into my lips. With that being said, I may have to carry around a chapstick, but I do not have to carry the lipstick with me because the pigment is still there.