The name says it all. Prunella does remind me of the shade of prunes: brownish, plum-ish, burgundy-ish, all with a hint of plum shimmer. It applies creamy and smoothly and is a nice subtle compliment to my brown eyes. I love wearing it on the lashline smudged up with a shimmering neutral wash (like Stila Starlight eye shadow or MAC Shroom). The lasting power isn't excellent, but if I keep it on the upper lashline and away from the lower outer corner, it stays on better. It's not a totally unique color to have, but it's a nice quick pencil to line eyes when you're in a hurry. I think this would look way better on different colored eyes, the plum would pop on blue eyes! It's $14.50 for a long pencil that will last a long time, even with daily use. Give it a shot at the counter and see if this is the shade for you. It didn't necessarily work on me, but it's a solid product, nonetheless.