Illamasqua's blushes are all made alike. There isn't one good color, one bad color...they are hits for whatever shade is your pick. I chose Laid bc I wanted something very original. What I like about Illamasqua's blushes is that they are so pigmented, yet are easily buildable, and blendable. I just take a light amount of product, with two clean fingertips, and apply to the center of my cheek, and blend back. Once you pop on face powder, it sets, stays, and tones down just a slight touch. Laid is a perfect flush for all skintones. Its a nice berry shade, without being rosey.