With Rouge Ecstasy, the Giorgio Armani laboratories push the boundaries of the exceptional even further with the first “CC” lipstick. “Color & Care” – new innovative hybrid product that marks the start of a new era in lipstick. Care: Rouge Ecstasy offers the comfort and softness of a lip balm, leaving lips repaired and beautifully enhanced day after day. Color: This velvety soft, everyday lipstick coats the lips in saturated, ultra-luminous shades with impeccable hold. Application is simple, precise and effective. Rouge Ecstasy is available in 36 luminous shades—a broad palette of intense and vibrant colors to enhance and satisfy every desire. All of the Rouge Ecstasy shades are inspired from a particular memory or association for Mr Armani. From Italy and Milan to the Red Carpet and Hollywood stars.