The product is actually solid but can be easily melted with body heat. What I usually do is using the spatula that comes with it and scoop up a tiny bit of product (you don't need much product as it can be pretty thick) and dab it on areas that needs extra coverage and blend it outwards. It blends with your skin EXTREMELY well, giving you the flawless look. This cream gives you medium to high coverage, depending on how much you appy. However, unlike my Etude House Magic BB Cream and my all time favourite Revlon PhotoReady foundation (which I use when I am on a night out), Dermablend Cover Creme gives a matte finish instead of dewy finish.