I have tried my fair share of BB, CC, DD (the conjoined alphabet continues...) creams and the IT Cosmetics CC is definitely on my top three. I have a natural golden undertone and it's hard to find a foundation in the US that suits my color; Everything is either too pink or too neutral. The IT YSBB CC+ cream fits my skin tone perfectly and gives me that healthy skin glow that I adored from my Korean cosmetic alternatives. The coverage on me is a true medium and I love the fact that it has a broad spectrum SPF of 50+ for those days when i'm too lazy to apply my sunscreen (guilty!) The longevity of the product is about 12 hours before I start to see a little breakdown around my nose and forehead. I have oily/ combo skin so this is common for all foundations/ creams on me. To combat this, I would set the CC cream with my RCMA 'No color' powder and a flat top kabuki and i'm set! A product worth trying for anyone looking a quick and easy application with a flawless finish.