Color stays on. But this product feels like someone put sticky dough on my lips. Very hard to get off and makes my life a lot harder. On my first try I was so disappointed that I almost rub my lips raw. This produc has a unusual taste that reminds me of stale bread. I am usually a fan of Wet n Wilds make up line. Don't get me wrong from this review, so far this product is the only one from Wet N Wild that I have disliked.