I originally bought this lotion because I had one of VS' secret reward cards. I figured if it was only going to cost me $2 I might as well try it. It turns out that I LOVE it! Spring is finally starting to give us sunny days and I'm still a little, well, pale from winter. This lotion gives me a healthy bronze glow without making it obvious that I am using a bronzer! In addition it is moisturizing (with Shea Butter and Vitamin E) which is perfect for me since I have really dry skin.
In conclusion, this lotion is definitely worth the $12 and I plan on buying it again when mine runs out.