I think this product is highly comparable to Clinque's High Impact mascara. It has a standard mascara wand, and it is a good standard size. It does hold a curl and it's buildable. If you are looking for a standard mascara this one would work for you, but it is a bit more pricey. For me I always expect higher end mascaras to have very high performance and also to cover all the needs that I look for in a mascara. I don't think that this product does everything, but's it just a standard mascara.