This is my absolute favorite eyeshadow of all time, and I use products from the drugstore, Sephora and everywhere in between. I also have it in "Earth Reflections" and "Gris Gris"...I have yet to find an eyeshadow to equal the quality of this one. It applies so well, has the best colors, stays on nicely, and the actual product lasts forever. You don't have to use much in order to get pigment out of it but it's also not an overpowering color whatsoever. This particular one is my favorite because you can play it up for a dramatic look or play it down for a "no makeup look"...the deepest color is a really flattering brown with a vague purple hue to it. "Earth Reflections" is more grey than you would probably guess by looking at it, but I find it looks good on a lot of different skin tones. To end my rant I will say that this product is 100% worth the money...it last forever and looks amazing with little to no effort. I will let you know if I ever find a better one out there!
OH, and I personally think the best way to apply this is with your finger! It looks great with a brush but using your finger makes it look more luminous :)