Optic White

I don't like the way Colgate toothpastes leave my teeth feeling after a couple of hours (not clean at all), but this one didn't. It still doesn't hold a candle to any Crest toothpaste but it's not too terrible. It's not super minty and not too bland either. All in all it's average on taste. The whitening ability is substantial but not awe worthy. I really didn't notice much of a difference until about the second week of brushing, and I brush twice a day or as many as three times in a 24 hour period. I just didn't notice that much of a change. I guess that's due in part to me being more of a loyal Crest user. This product wasn't bad, just not my favorite.

It's ok I've been using it for about a month now and I can't really notice a big difference, the flavor could be better and when you brush for a while it gets really liquidy. I'm really picky when it comes to toothpaste though.

i am about half way through my first tube and just got another one today while shopping. this toothpaste really works. i doesnt have any funky taste either. i have officially made my switch

Just finished my first tube of this amazing stuff and gonna go buy some more. It really made my coffee and soda stained teeth whiter and brighter. My husband also loves it :)

Colgate Optic White is freaking amazing i already had a really white smile but this really brighten my smile. lol my teeth look amazing especially in pictures with flashes lol. also a friend of mine (whom had stained / yellow teeth) used Colgate optic white and their teeth is 1000% better no joke.

For the best results : Use twice a day. or after each meal like seriously

This toothpaste works well if you just use it for daily brushing, but I haven't seen any changes in the brightening of my teeth. It's really hot toothpaste, too. It will definitely open up your sinuses! lol

Ive been using this for about 2 weeks now and I havent seen any change which the packaging says results in a week. Only thing I like about this so far is my mouth feels really clean.

I was going in with high expectations for this product. But it didn't work that well for me. I was really disappointed and I expected more than what I got. I didn't see no change in my whiteness. I tried it for a whole month to see the results. But, I didn't receive great results. It was a big miss!