I started working at Aveda in 2011 and the minute I got my paws on this, I bought 3 cans of it. It is hairspray like you have never seen before. It isn't sticky, doesn't make your hair hard ( a working hairspray that doesn't make your hair rock hard? Yep.) and it definitely doesn't flake and washes out easily. It is a mild hairspray, it will not help to hold your hair straight up in the air or anything crazy but it does a good job with most everything else. Its great if you are wearing your hair down and want to tame frizz, wearing your hair up and want a nice slick finish, adding hold to an updo or curl or wave, you name it! Its good for teasing too, and the best part is that no one will ever be able to tell that you have hairspray in your hair. This product does have an herbal smell to it but it's Aveda, what do you expect? I have no issue with the smell, I like it. A ton of my clients asked me about this hairspray after using it on them and many of them took a can home with them. I'd say, if you want a nice natural looking finish then this is your hairspray.