What is meant by Public relations ?More on https://essay4students.com/english-...
Public relation as the term indicates, deals with public and maintenance of relations in terms of good will with them. The abbreviation of public relation is PR. The designation of PR relates the high profile individuals dealing with profitable businesses and associations, non-profit associations or programs. In short it is a kind of profession which encompasses promotion of individual or institution so as to create goodwill in the market.
What does the field of Public Relations comprises of ?
Public relations also involves evaluation and observation of the attitude of external and internal public. The internal public includes employees and leaders in an organization while Government, shareholders, clients, consumers, suppliers, and media comes under the external public.
Public Relation is such a stream which is featured with a good career prospects. The profession is symbolized by the Global Alliance for Public Relations and Communication Management. In this way PR links the world.
If you dream to establish a prosperous career on this field, you need to acquire profound knowledge on this particular degree course. There are plenty of institutes in India that are offering post graduationdiploma in public relation so that the interested candidates can frame an exciting career.
A post graduationdiploma course in advertising and public relation was initiated to address the increasing demand for the professionals for the industry of advertisement and Public Relations. Nowadays, there are a lot of AD or PR department alumni hold positions of leadership in the corporate sectors, ad world, and PR industry. Thus one can certainly expect a booming and prospective career in this particular field.
In India, the students are selected through all-India entrance examination. The entire curriculum for PR is dynamic and is adapted periodically to meet the changing industrial needs. Anyone belonging to any discipline who have successfully qualified graduation level can apply for this kind of program. Students having good communication skills and who are enthusiastic to work hard are perfect for this field. Individuals who have qualified post graduation in any discipline possessing work experience can also apply for the same.
Objectives of Post Graduation Diploma in Public Relation :
The main objective of PR course is to offer basic and emerging principles and concepts in relation to better decision making in the fields of Public Relations and Advertising.
To make the students eligible to integrate different functions with organizational goals and strategies.
To sensitize the students on different problems related to gender or social communication under the light of concepts.
To provide practical training based on planning and production of brand and social campaigns.
Course papers :
The course comprises the following ten papers: Oral and Visual Communication; Communication Theory and Research; Marketing; Corporate Communication; Production Techniques and Methods; Advertising PR and Marketing Research; Media Planning; Creativity and Campaign Planning, Public Relation Principles, Tools and Methods; Advertising; and Principles, Concepts and Management.
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