How to Write an Email

Writing an email is a "necessary evil" for some yet a source of enjoyment and enrichment for others. The truth is, whether you like it or not, we cannot exist without sending and receiving emails in this day and age of the Internet. You have to learn how to write an email, especially for those dreaded “difficult situations.” That’s the bad news.

The good news is, it’s easier than you think if you follow the directions and sample templates provided in this hands-on report.This report offers not only great tips and email writing ideas but also copy-and-paste ready-to-mail email samples. Change the parts you need to change, personalize them and make them appropriate for the occasion, then press the SEND button. As simple as that.

A well-written email opens doors, closes deals, and gladdens hearts. But a bad one can really wreak havoc with your life and business.

How to Write Direct Mail Copy

Direct mail copy is still live and well. Proof: just check your mailbox. Even in this day and age of the Internet, a lot of products and services still rely on direct mail for success.

The goal of direct mail copy is to SELL a product or service. It's a noble aim that I respect and value highly since until someone sells something to someone nothing happens in the economy. Our lives and livelihood, happiness and prosperity all depend on the sale process. Direct mail copy is an important ingredient of that crucial process that keeps the wheels turning in our daily lives.

There are two main reasons why anybody buys anything:

1) To avoid pain; also referred to as the "fear factor." What's keeping your customers awake at night? If you know that you can write the copy that sells the product.

All "promise of youth" products (skincreams, etc.), all diet and weight-loss programs are based on this principle. We all want to be healthy, young, and avoid sickness and death for as long as possible. Thus we buy the products that come with that "no pain" promise. Same goes with financial service products that promise us to prevent foreclosure on become millionaires.

2) To experience pleasure; also referred to as the "greed factor." This explains why most of the time people do NOT buy what they need but what they WANT. If you know what your customers want you can write the copy that sells the product.

For example, here is a copy from an ad advertising a program:

"Be the envy of family, friends and colleagues as you set sail to the Caribbean with some of your favorite Washington Redskins players and personalities. Not only will you see everyone in a whole new light, but you'll return with stories only you can tell."
Now, do you really NEED this cruise? Of course not.

But do you WANT it? Of course, especially if you're a Redskins fan.


Because you'll be the "envy of family, friends and colleagues"... and "you'll return with stories only you can tell" What a pleasure! This is excellent sales copy written by a top professional who knows how to sell according to the "pleasure principle."

About author:
Eddie Hartley works in free time as a writer at the editing services PapersEditing. He is Marketing Lead Specialist. Eddie has extensive writing experience for marketing magazines and articles. Attends exhibitions and marketing meeting.

  • Added Oct 29, 2018

Shop Beautylish Best Sellers


Log in or join now to add a comment.
No comments yet, you can be the first!