For over 50 years, Sulwhasoo has combined the time-honored wisdom of traditional Korean herbs with cutting-edge science to develop luxury skin care that reveals skin’s harmony.
1966 — The Beginnings of a Legacy
Sulwhasoo founder Sung-whan Suh grew up in Gaeseong, a city renowned for its ginseng. Drawing on the traditions of Korean herbal medicine, Suh introduces ABC Ginseng Cream in 1966.
1973 — Ginseng Research Continues
After years of research into the anti-aging properties of ginseng, Suh discovers how to extract saponin from the ginseng plant. In 1973, Suh releases SAMMI, his first cosmetic with ginseng saponin, to worldwide acclaim.
1987 — The Sulwha Brand is Born
SAMMI’s international success leads to the creation of Sulwha, a skincare line that uses traditional Korean herbs to protect and visibly strengthen the skin
1997 — Sulwha becomes Sulwhasoo
As Sulwha’s research continues, the brand becomes Sulwhasoo. Studies on skin aging lead to the discovery of JAUM Balancing Complex™, the signature blend of Korean botanicals in many Sulwhasoo products today.
2009 — Sulwhasoo on the Global Stage
As South Korea’s premier luxury beauty brand and a symbol of the country’s culture, Sulwhasoo products are given as gifts to foreign dignitaries and celebrities who visit from around the world.
Today — Sulwhasoo Today
Sulwhasoo grew out of a passion for holistic beauty, time-honored wisdom, and scientific innovation. Today, Sulwhasoo continues to honor this legacy with luxury skin care collections beloved around the world.
Used in Korea for centuries, ginseng is known for its ability to strengthen the immune system and support health and vitality. Applied to skin, it has powerful anti-aging effects—a discovery pioneered by Sulwhasoo over 50 years of research.
There are over 3,000 precious herbs used in traditional Korean medicine. Sulwhasoo selected five for their synergistic ability to balance skin’s visible clarity, resilience, nourishment, and vitality.
Guided by a holistic approach to skin care, Sulwhasoo takes traditional Korean herbs and formulates them with scientifically advanced techniques. The result is elegant and effective products that deliver nutrients to the skin for visible health and radiance.
Sulwhasoo skin care works to address the causes of imbalance to reveal a youthful, healthy look. Explore Sulwhasoo’s best-selling collections to discover how beautiful balanced skin can be.
To explore more Sulwhasoo products, download our Buyer’s Guide.
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