Editorial
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See How This Viral Primer and Setting Spray Duo Locks in a Smooth, Oil-free Base
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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From Diagnosis to Innovation: SAVOIR’s Breast Skincare Breakthrough
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Best Beauty Gifts 2025: Affordable Finds and Luxury Upgrades
Beauty gifts that impress whether you’re saving or splurging.
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How Your Routine Should Change In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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5 Expert Tips for Minimizing Skin Damage from Halloween Makeup
Transforming into your favorite look shouldn’t come at the expense of your skin. Here’s how you can keep your complexion glowing, healthy, and irritation-free during spooky season.
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Easy, Punny Halloween Costumes You Can Create With Makeup
These punny, makeup-driven tutorials help you stand out—no store-bought costume needed.
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The Cleansing Trick That Keeps Your Skin Soft
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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K-Pop Demon Hunters Halloween Makeup
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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12 Halloween Gifts for Friends Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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Editors’ Picks: Standout Allure Best of Beauty 2025 Winners
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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5 Fall Lip Shades You’ll Want on Repeat This Season
We found 5 lip shades you’re sure to fall in love with this season.
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Why Every Routine Needs Squalane and Hyaluronic Acid
Let’s break down what squalane and hyaluronic acid really do for your skin.
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Upgrade Your Hair Care Routine with the Best Shampoo and Conditioner Bars for Every Hair Concern
Dive into an eco-friendly era of hair care with shampoo and conditioning bars that tackle concerns ranging from damage to dullness.
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Want Beachy Waves? Try These Bestselling Sea Salt Sprays
When a trip to the beach isn’t in the cards, these sea salt sprays give you tousled texture at home.
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Blush Tips for Every Face Shape
From formulas to shades, discover which blush type is right for your face shape.
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How a Fashion Designer Built the Makeup Brush Brand Everyone’s Talking About
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
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The Ultimate Guide to Watermelon in Your Beauty Regimen
Here’s why watermelon deserves a place not just on your plate, but in your skin and hair care routine too.
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Plum Oil: An Unsung Fruit Ingredient With a Cornucopia of Skin Benefits
Great for skin types ranging from sensitive to dry to acne-prone, it’s safe to say that plum oil is pretty powerful.
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Which Anna Sui Product Matches Your Aesthetic? Take the Quiz
In celebration of the legendary designer’s big day, take this quiz to help you find your perfect match from her statement-making beauty collection.
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