Editorial
-
5 Lunar New Year Traditions to Follow for Good Fortune
These fortuitous beauty tips will help make the Year of the Horse your luckiest yet.
-
The Beauty and Wellness Benefits of Balanced Testosterone
Why this foundational hormone affects far more than muscle—and matters for women, too.
-
Self-Tanners That Won’t Give You Away This Winter
When safe sun exposure isn’t an option, these self-tanners deliver a believable glow.
-
Palentine’s Day: 12 Gifts to Give Your BFFs
From Aquarius to Capricorn, here’s what to get your “palentine” this February 13th.
-
Black History Month: 9 Hair Industry Innovators Who Made Major Waves
We’re highlighting the historic women who cut through barriers and styled a better future for Black Americans.
-
How to Do Nina Park’s Signature Soft Makeup, Step by Step
Everything you need for healthy-looking skin, subtle highlights, and blurred definition.
-
5 Historic Black Leaders Who Changed the Cosmetics Industry for the Better
Meet the historic Black leaders who laid the foundation for diversity and inclusion within the cosmetics industry.
-
The Halo Effect: The Soft-Focus Lip Trend Everyone’s Obsessing Over
Forget crisp liner. The halo effect is all about blurred edges, soft dimension, and an effortlessly fuller-looking lip.
-
The Cool-Toned Makeup Comeback
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
-
The Color Comeback: 6 Products Leading the Shift
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
-
Top Tools with Sonia G. and Makeup Artist Tor Torre
In her continuing series, makeup brush entrepreneur Sonia G. speaks with successful MUA Tor Torre about his favorite brushes.
-
Lucky Bag 2026: How Min Heo Created The Lucky Charms Design
Min Heo shares her creative process, favorite lucky symbols, and what she’s manifesting for the new year.
-
Beauty With Purpose: Inside Our Lucky Bag 2026 Giving Program
Discover how every Get One, Give One Lucky Bag helps uplift at-risk youth through community partnerships in the Bay Area.
-
The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
-
7 Festive Eye Palettes for Foolproof Holiday Makeup
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
-
Best Holiday Gifts for People That You Don’t Know Too Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
-
Quick and Easy Holiday Shopping Guide Based on Zodiac Sign
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
-
10 Under-$30 Beauty Finds That Bring All the Holiday Cheer
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
-
9 Stocking Stuffers That Will Outshine the Big Presents
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
-
14 Holiday Beauty Sets Worth Buying
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
Popular Articles
-
Bath and Body
-
Face Primer
-
Products
-
Cheeks
-
Gift Guides
-
Face Skincare
-
Nude Lips
-
Blush
-
Eyes
-
Tutorials