New York Fashion Week, Fall 2011: Maybelline at Max Azria

February 14, 2011: Effortless makeup, slick ponytails, and structured womenswear looked sleek and cool at Max Azria's F/W '11 runway show. "The beauty look for Max Azria was inspired by chic simplicity," explaines Maybelline New York Global Makeup Artist Charlotte Willer. "It's tailored and wel balanced ensemble, yet oozes an enviable edgy sophistication - just like the girl that never tries, but always looks perfectly put together."

Keep reading for more makeup tips from Maybelline New York Global Makeup Artist Charlotee Willer, the products she used at the Max Azria Fall/Winter 2011 fashion show, and more backstage photos!

  • Fit Me Foundation: A clean fresh face set the perfect canvas for this utterly cool look. Charlotte applied this natural looking foundation with her hands and blended into the face and neck with her fingertips, as you would apply a moisturizer.

  • Fit Me Concealer: Charlotte erased dark circles, redness and imperfections with Fit Me! Concealer for a natural, refreshed look.

  • Fit Me Powder: Charlotte lightly dusted this lightweight powder across the forehead, nose and chin for additional coverage.

  • Eye Studio Color Plush Silk Eyeshadow in Strut It Suede (New for Fall 2011): A simple wash of shimmery gray eyeshadow enhanced the eyes for sultry definition.

  • Color Sensational Lipcolor in Beige Bombshell (New for Fall 2011): Lips were kept subtle with a rich, creamy nude. Charlotte applied the color to the upper and bottom lips with a lip brush and added just a bit of additional color to the center of the bottom lip with her finger to finish off the look.

Image courtesy of Style.com & Maybelline

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