Aug 17, 2012
Hello Dolls... It Tierra Again.. I have been working on starting my own Cosmetics line and securing that the business side is complete (Licensing,Business plan, obtaining Funding) ... Now i am dead stomped on whether to go with a Private Labeling Company or Manufacturer.. Either way i want to create or tweak the formulas for my products to have the image/vision i desire but i could use a few secondary opinions.... What do you Dolls Think
Is it Logical to go with a Private labeling Company and have a successful company that stands out from the rest????? (Any tips, Advice)
Private labeling you're depending on someone else's product and just slapping your label on it. If you go with a manufacturer you have more opportunities to have more unique products. Personally there are only limited amount of private labelers which means you and how many people would use the same company? For example, I know of 10 companies that use Lady Burd would you be another one. Or are you willing to take the risk and become the next Sugarpill and Lime Crime?
I have been doing the same but taking it slow with what I want my line to look like and represent. But a manufacturer is the best route to go. No point in selling the same ol' lip gloss with your name on as well as a whole bunch of other people. Good luck
Yes Yasmin your exactly right.. that was my issue with Private Labeling because even tho u can create custom colors going through private labeling something is bound to be already in use by another company and my vision is to distinguish my product line from the others..... Its just more costly and time consuming going thru a manufacturer but i'm thinking its well worth it... Do you think it woudl be logical to start off with priavte labeling and then later break off and do use a manufacturer once i have unlimited currency to do so? ( the only problem is once the customer is used to a certain product .. to just re-invent my brand would be tricky)
CINDY Yes slow is the key in this processs i have been working at this for a year, and now that i have all the business sides together and funding .. i have no idea which route i should take. But exactly i don't want to sell the same lipgloss as others.. but there is a way to get you product customized even if it uses the same formula u can create ur own shades... but idk I just don't feel private labeling is best for me.....
I remember Lime Crime went that route when they first started since their original loose shadows were identical to TKB Trading - which is why people still associate them as repackagers despite having their own manufacturer now. So there is the risk of a negative reputation by going through a private labeling company especially if the product is well known (similar to how Bitchslap and Two Cosmetics use Lady Burd's paint wheels but sells them as eye shadows when it not).
You could work with reputable companies - such as Katie from The Painted Nail who works with Nubar on her own line of polish - or take it slow like Makeup Geek and launch a few items at a time she started with a few shadows and has slowly expanded her brand.
Aug 18, 2012
I decided i want to take the manufacturer rooute and now i can't find a manufacturer I have found one but its not giving much clarity as to exactly what they can do... This has to change because my investors expect a proposal from me by Sept 2nd on what i am going to do and a round about number of exactly how much i will be needing to open an account, launch and distribute my products.........
Wish you could have gone to Cosmoprof North America Trade Show last month because you would have easily found manufacturers and packagers (as in the actual packaging). Look on their website for the exhibitor links.
Aug 19, 2012
here was a girl on mtv MADE hat started her own makeup line. You can watch th video and then contact everyone in the credits for help and tips
Aug 20, 2012
Thank you ladies... i am Looking up the site... and I am gonna visit mtv's site next
Aug 21, 2012
Quick question anyone know of any manufacturers?
Check out CPNA's website for a list of manufacturers. You could also ask Amy from Sugarpill to see if she'll divulge secrets.
Aug 22, 2012
Also.... Anytips ideas as far as Branding????
Sep 03, 2012
Hello, Ladies. My name is Ashley. Unlike most of you, I do not blog very often. I've also, never filmed a YouTube video!! Believe me, I would love to, but my schedule is too hectic!!! I barely have time to sleep..lol. Social Networking is a job, in and of itself! ... I'm looking into a new business venture, that would supply Professional Websites and Portfolios for Beauty Professionals. The cost would be 1/3 of what traditional website design companies would charge and you would have the option to manage the site yourself! Unlike social networking sites, when a potential client visits "YOUR" site, YOU ARE THE ONLY PERSON THEY SEE!! I have multiple ideas to incorporate and the site would be super easy to manage. I'm also considering including, coordinating business cards, leather bound portfolios and other marketing materials. This opportunity would give you all of the necessary materials, to start and run your "Own Business"! No exact cost yet, but I know it will be less than $500.00. and a payment plan will be available. Starting a new career is no easy task and were not rich yet!! ...Is this an idea that appeals to anyone? Any questions or comments? Do you see potential success?
Sep 04, 2012
For branding your line I would definitely suggest hiring a graphic designer with real knowledge and ability. It's the first thing the consumer sees- if the packaging or design work is poor, at first glance consumers will assume the same.
*the same about the product.
Exactly that is what is taking me soo long because i have a vision.. that # graphic designers still haven't been able to bring to life for me yet... i am soo frustrated with the results they keep emailing me...
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