Urban Decay

Eyeshadows - Loaded

288

Description

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THE FORMULA: Even softer, amazingly velvety texture. Richer, more dense and decadent color. Smoother, more uniform pigment distribution and blendability.Longer-lasting, more crease-free wear. The secret to the new formula is Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.

76 Shades

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Name
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Reviews

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Julia R.
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Eyes: Hazel
Skin: Fair; Normal
Hair: Brown; Fine

43
20

Julia R.
Loaded
Mar 19, 2013

Oh, UD. You and your tricky eyeshadows. I gave Loaded four stars (for when its used over primer), thanks in no small part to how interesting this shadow is. It doesnt look that interesting in the pan, no. And when it goes on, it just looks like a boring old black with almost invisible green shimmer. However, the color develops slowly over the hours, until it is completely, undeniably green. It was kind of magical!

But I'm sure there are tons of people who aren't amused by slowly-appearing shadows, and would prefer the color to be true right from the get-go. Loaded isn't for those people. However, if you enjoy the change or are indifferent, the wear with primer is phenomenal (pleasing wear for up to 12 hours). I had no issues with dryness, powdery-ness, or fallout. It went on smoothly and was easy to blend.

(read the full review at peakvolume.blogspot.com)