It truly is a 24/7 eye liner pencil and waterproof!
Yeyo is perfect for brightening up the waterline! No need for reapplication at all, and it TRULY lasts for more than 24 hours. I accidentally slept in with make-up on since I was sick and woke up the next morning without it budging or disappearing at all. Because it is waterproof it last on the waterline. It is not matte, in fact it has a lot of shimmer to it, so if you were looking for a matte white eye liner then this is not it for you. But, other than that Yeyo is the perfect waterline eye liner pencil.