Creamy, but stays in place.
I've been looking for a nice electric blue eyeliner for years. I had one from the Sephora brand, but unfortunately, I couldn't seem to find it anywhere. I heard about how good the UD liners were, and I decided to just swatch them while I was at Sephora, and I just had to buy it. They were extremely creamy, but it didn't slip and slide all over the place (a common problem I find with MAC kohl liners) and it was just the perfect shade. I can't wait to buy some of the other shades, I've heard nothing but good things about Bourbon and Perversion.