Matte finish, whipped meets liquid consistency, lightweight!!
First off this product does run on the light side. I'm not sure if that has to do with the ingredients used or not. Typically I would reach for medium but when I swatched this at Ulta, it was much too light. The product consistency is if a whipped foundation and liquid morphed itself together. Light & airy, but has a denser consistency than a whipped alone I think. I think this product is GREAT! I purchased this when it was 100+ degrees outside and my face did not feel covered in makeup and did not melt and settle into areas, as some other full coverage foundations do. I used the Sedona Lace 520 brush to apply this as well as Tarte's Full Buki brush or whatever it's called. Both ways allow it to apply effortlessly. I have not used my fingers or sponge to apply so I'm no help there. If you are considering purchasing this, I would recommend you 1) swatch it first 2) buy it from QVC.com so you can get the brush & the foundation for $40 + shipping. You will pay $40 for the foundation anyways!