I own a lot of lip gloss. It's more than half my make-up collection at this point. This line is currently my favourite. It goes on smooth, makes my lips feel soft and the Iced Pink is super feminine without being obnoxious. I'm comfortable wearing it anytime, whether at work or playing videogames with my friends. It never feels wrong to have it on. It's also the one my boyfriend likes best. Haha. No noticeable transfer onto his lips and again, makes lips sooooo soft.