Pretty natural bronze! i have one in Daydream of molokai. I got it online. i was not sure about that at first, because i am scared the color wouldnt match my skin, i have an olive tone skin, so i thought the Molokai color would not match my skin. But, when i finally got it, im satisfied with how it looks on my skin. its highly pigmented and it gives a skin kissed touch without looking like a fake tan. some may like the stick bronzer or paste ones like a lotions, but for natural smooth looking tan, i think this is the good product!