I gave this 4.5 stars only because it tends to be a little sticky during the first few minutes of application. This lipstick is long lasting and the color Dear Diary (sorry limited edition) is very pigmented. I was convinced to purchase this since it was a close match to the infamous CYY from the Quite Cute collection. I loved the packaging it's sturdy and small. The color pay off is amazing and it's not drying at all. I recommend this for ladies that don't like to reapply lipstick every hour. Trust me it will last even with eating and drinking.