I am very fair and neutral and on the norm CG products tend to be pretty pink in the lighter shades. This product is not. It is a perfect neutral fair beige. The color honestly looks too dark in the lot but it goes on and dries lighter. That made me happy. The wear time is good. I've been getting about 10 hours solid with primer and only touch up my nose because I am constantly wiping my nose with tissue(don't ask. It's a thing) and my chin because I tend to rest it in my hand when I work. This blends like a dream! I use my Sonia Kashuk flat powder brush and just pat it on the product. It doesn't take a lot. I buff it in with the brush and it covers really well on the first go round. It's not cakey and dries to a very natural finish. It isn't full coverage. It's medium but can be light depending on application. I am happy with this even for summer. It holds up well in heat.