I was looking for a matte shade and ended up with a slightly shimmery one, but I ended up loving it. Enchantress is a cool toned slightly purplish pink. Hydrating, smooth, even color, not streaky. Staying power is pretty nice, color does fade down to a softer almost stained look over time. I usually opt for tinted balms, but I am glad I bought this for when I want a bolder lip look.