At least for me it is, anyway. I have extremely oily eyelids, so I'd pretty much apply eyeshadow for nothing, as it was completely GONE in just a few hours. I'd always heard great things about this stuff, & had recently decided to completely re-vamp my makeup collection. I got rid of all CoverGirl, Revlon, Maybelline, etc. drugstore brands & decided to only buy quality makeup from now on. I've been reading reviews like a crazy person before buying ANY makeup. ANYWAY, of course I had to try this stuff. Best. Idea. Ever. My eyeshadow stays on ALL day, does NOT crease, & looks AMAZING! Before it all kinda just ran together & didn't look so good, now you can distinguish my wonderful artestry & hard work of shading & blending. (: It is not too thick, not too thin. Smooth it on, apply your shadow, & you're good to go! Just need a TINY dab!
OH MY WORD.
JEEEEEESUS. This is the most amazing primer I've ever used. For an example, anyone here like concerts? Outdoor ones? In the summer? Well then, you probably have been to Warped tour. And you feel like you're melting at the end of the day, no? Not anymore! It was 100+ degrees and I was fully outside the entire day and not a single crease from when my makeup was applied around 10am to when I came home about 12 hours later. Very impressed, and would definitely buy again.
It's the REAL DEAL!
I was using ELF primer before this...definitely glad I made the switch! I even use it before I shade in my brows (it doesn't take a lot) and it keeps all my little hairs in place lol. This is a great buy and it's not too thin and not too thick either. Perfect consistency!
There's better out there
This product worked wonders for me! ...until it creased on me. Now I don't use anymore. I actually used this product a lot of times until one day my eye makeup creased for some strange reason. So, I ended up buying NYX eye primer instead. Use it all the time hasn't creased on me yet. I have a friend who uses it too, she says it's the best.
Eyeshadow Primer Potion Eden
I always wondered why eyeshadow would come off during the day and then I tried all sorts of primers and none worked as good as this one. I like it a little lighter so that way the colors pop. ELF was what I use to wear but it wouldn't last all day for me while I am running around a hotel resort.
I am in love with this primer and I seriously doubt that I will switch it out, anytime soon.
A smooth consistency that glides on effortlessly, securing a flawless eyeshadow, without any creasing or smudging.
It's rather affordable, especially for Urban Decay and in my opinion, this product is worth every penny.